I'm Emily Gross—a former nurse turned real estate agent who got here the hard way.

I left nursing because I was tired of watching broken systems burn out good people. I loved my patients, but I couldn’t keep sacrificing myself and my family to a job that treated people like an endless stream of money. I knew I was built for more impact, more creativity, and more freedom.

After a less-than-stellar experience buying our home, I knew clients deserved better. So I became an agent. But once I was in the trenches, I realized the problem wasn’t just service—it was the outdated, clunky way most agents were running their businesses.

That’s when the lightbulb went off.

Helping agents modernize their marketing, streamline their follow-up, and actually enjoy showing up for their business became my thing. What started as fixing my own systems turned into a full-blown passion for building tools and templates that light your lead gen and follow-up game on fire.

Now, I teach what I’ve lived—helping service-based entrepreneurs (especially agents) ditch the chaos, brand with intention, and automate their business'.

You don’t need to be techy. You just need to be done doing everything the hard way.